Privacy POLICY

At Leading Brand Ltd, we value your privacy and handle all personal information responsibly, transparently, and with care. We collect only the data necessary to provide our services, improve our website, and ensure a secure and functional user experience.

We do not sell, share, or trade your personal data with anyone.

This Privacy Policy explains what data we collect, how we use it, how we protect it, and what rights you have under the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

Company / Data Controller: Leading Brand Ltd.
Location: Bucks County, Pennsylvania, USA


Submit a request about data & privacy by clicking here.
privacy@leadingbrandltd.com
www.leadingbrandltd.com

We collect minimal personal information, typically when you:

- Contact us via a form, email, or consultation booking

- Subscribe to updates or marketing communications

- Leave a comment or upload content to the website

- Engage with analytics or cookie-based functionality

Data we may collect includes:

- Name, email address, and message details (via contact forms)

- IP address and browser details (for spam prevention and analytics)

- Anonymous usage and performance data (through Google Analytics 4 and Tag Manager)

When visitors submit information through our website — including contact forms, booking requests, polls, email sign-ups, or comments — we collect the data entered in the respective form, along with limited technical details such as the visitor’s IP address and browser user agent string. This information helps us respond appropriately, maintain site security, and prevent spam or abuse.

If you contact us directly by email, we may retain your message and contact details.

For comments, an anonymized string (hash) created from your email address may be provided to the Gravatar service to determine if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After a comment is approved, your profile picture (if applicable) becomes publicly visible alongside your comment.

Information submitted through polls, forms, or bookings is used only for the stated purpose (e.g., gathering feedback, scheduling, or communication) and is never shared or sold.

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS). Visitors to the website can download and extract location data from such images.

We use only minimal cookies — just enough to ensure website functionality, performance, and limited analytics.

If you leave a comment, you may opt in to saving your name, email address, and website in cookies for convenience (so you don’t have to re-enter details next time). These cookies last for one year.

A temporary cookie may be set to check whether your browser accepts cookies; it contains no personal data and is deleted when you close your browser.

If you edit or publish content (for example, as part of a collaboration or guest post), an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article edited; it expires after one day.

For complete details, see our Cookie Policy.

Portions of this site may include embedded content (e.g., videos, images, or articles). Embedded content from other websites behaves in the exact same way as if the visitor had visited the other website directly.

These external websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content — including tracking your interaction if you have an account and are logged in to that other website.

We do not control these external sites and encourage you to review their privacy policies for more information about their data practices.

We use the information we collect only for clear and limited purposes that support your interaction with Leading Brand Ltd and the performance of our website. Specifically, we use your data to:

- Respond to inquiries, form submissions, bookings, polls, or service requests

- Communicate with you by email when you’ve initiated contact or opted in

- Improve the performance, design, and functionality of our website

- Detect, prevent, and address spam, abuse, or security issues

- Analyze anonymous website traffic to understand user behavior and improve content

We do not use your information for automated decision-making, profiling, or behavioral advertising. All processing is done in line with legitimate business interests, contractual necessity, or with your consent.

We do not sell, rent, or trade personal information. Data collected through our website is shared only with trusted third-party service providers necessary for site functionality, analytics, or communication—each operating under strict data protection agreements.

These include:

- Google Analytics 4 – to collect anonymous usage data and measure site performance

- Google Tag Manager – to manage tracking tags for analytics and advertising

- Google Ads – to measure campaign effectiveness

- WPConsent – to manage your cookie preferences and consent records

- Any software or platform used to allow service to the user including engagement, communications, or processing (i.e. email messaging, payment processing, etc.)

Visitor comments may be checked through an automated spam detection service to prevent abuse.

We ensure that all partners and processors handle data in compliance with GDPR and CCPA standards, and no personal data is shared with unauthorized parties.

We retain data only for as long as necessary to fulfill the needs of the user, the purposes outlined in this policy, or to meet legal, accounting, or reporting obligations.

- Form submissions, bookings, and emails are kept for up to 12 months to ensure we can follow up on inquiries and maintain communication records.

- Poll responses are stored only as long as needed for analysis, then deleted or anonymized.

- Comments and their metadata are retained indefinitely so that follow-up comments can be automatically recognized and approved.

- Analytics data (via Google Analytics) is anonymized and typically retained for up to 14 months.

- Administrative users (if any) may have profile information stored for site management purposes only.

You may request deletion of your personal data at any time unless we are legally required to retain it for administrative, legal, or security reasons.

We take the protection of your personal information seriously. Leading Brand Ltd uses appropriate technical and organizational measures to keep your data secure and prevent unauthorized access, misuse, disclosure, or alteration.

These safeguards include:

- Secure HTTPS encryption for all website traffic

- Regular software and security updates on our WordPress platform

- Limited data access, restricted to authorized personnel only

- Use of reputable third-party service providers with GDPR- and CCPA-compliant data practices

While no online system can guarantee absolute security, we continuously review and strengthen our procedures to ensure your data remains protected.

Depending on your location, you have the right to access, control, and manage how your personal data is used. Under the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), you may:

Request access to the personal information we hold about you

Request correction or deletion of your personal information

Withdraw consent for non-essential data processing (such as cookies or communications)

Request a copy of your data in a portable format

Object to certain types of processing, such as direct marketing

File a complaint with a relevant data protection authority if you believe your rights are being violated

If you have submitted forms, polls, bookings, comments, or other data through our website, you can request a copy of this information or its deletion at any time—except for data we are legally required to retain for administrative, legal, or security reasons.

To exercise any of these rights, please submit a request form here. We will respond to verified requests within 30 days as required by law.

Certain website functions rely on trusted third-party services that process data on our behalf to maintain site performance, analytics, and security.

For example:

- Visitor comments may be checked through an automated spam detection service.

- Analytics data is securely transmitted to Google Analytics for anonymized usage reporting.

- Email and form submissions may pass through our hosting provider’s secure mail servers for delivery and recordkeeping.

All third-party processors are required to handle information in accordance with GDPR and CCPA standards, using appropriate safeguards and encryption. Your data is never sold or transferred for marketing purposes.

If you are a resident of California, you have specific rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) regarding your personal information. These include the right to:

- Know what personal information we collect and how we use it

- Request access to the personal information we hold about you

- Request deletion of your personal data, subject to legal retention requirements

- Opt out of any potential sale or sharing of personal data (note: we do not sell or share data)

- Non-discrimination for exercising your privacy rights

To submit a request under the CCPA or CPRA, please complete our Data & Privacy Request Form here.

We may ask for verification to ensure that requests are made by the correct individual. Requests are processed within 45 days as required by law.

Leading Brand Ltd does not sell, rent, or trade any personal information and does not engage in cross-context behavioral advertising.

Our website and digital services are operated from the United States. As a result, your personal information may be transferred to, and processed in, the United States or other countries where our service providers operate.

When such transfers occur, we ensure that appropriate safeguards are in place to protect your information in accordance with applicable data protection laws, including the GDPR. These safeguards may include:

- Data processing agreements with standard contractual clauses approved by the European Commission, or

- Verification that third-party providers maintain compliance certifications (e.g., ISO 27001, EU-U.S. Data Privacy Framework participation).

By using our website or submitting information, you acknowledge that your data may be processed outside your country of residence under comparable privacy protections.

Our website and services are intended for use by adults. We do not knowingly collect or store personal information from children under the age of 16.

If you are under 16, please do not submit any personal data through our website, forms, or email. If we learn that we have inadvertently collected data from a minor without verified parental consent, we will promptly delete that information.

If you believe a child has provided personal data to us, please contact privacy@leadingbrandltd.com immediately so we can remove it from our records.

We may update this Privacy Policy from time to time to reflect changes in technology, legal requirements, or our business practices. When we make updates, we will revise the “Last Updated” date at the top of this page.

Any significant changes affecting how we collect or use personal information will be clearly communicated through a notice on our website. We encourage visitors to review this page periodically to stay informed about how we protect their data.

Continued use of our website after any updates constitutes acceptance of the revised Privacy Policy.